In another test of the proposition that there's nothing wrong with classical music audience demographics that lower ticket prices won't cure, the St. Paul Chamber Orchestra has launched a new program offering $10 seats to people in their 20s and 30s.

Club2030, as the program is called, is open to anyone aged 20 to 39. Members may register for the club — free of charge — at the SPCO website (www.theSPCO.org); they may then use their club2030 membership codes to purchase $10 tickets to any SPCO concert at the Ordway Center in St. Paul. Only two tickets are available at that price per transaction, but members may make multiple transactions in order to buy tickets for more than one concert. (Members will also have to present ID with proof of age when they pick up their $10 tickets at the box office.)

The program has another feature designed to appeal to young adults: after concerts, club2030 members can get 50% off on tap beer or wine at Pazzaluna, an Italian restaurant near the Ordway Center.

Other recent low-cost ticket programs have proven quite successful, at least in the near term. New York City Opera's "Opera-for-All" performances (with every seat in the house priced at $25) are reliably sold out; the Metropolitan Opera's offer of weeknight rush tickets for the orchestra section (discounted from $100 to $20) is popular as well. Most notably, the Baltimore Symphony's offer of subscription tickets at $25 each for this season, the first with Marin Alsop as music director, had people lined up at the box office on the first day of sales.

By Matthew Westphal